Jessica sees herself as a very innovative Card and Gift designer; she prides herself on looking for gaps in the market rather than conforming to current trends. Her target audience is mainly young adults however her work has the ability to appeal to all ages. Her work is textually based but she is also enthusiastic about using digital methods, combined together they prove to create an overall interesting injection to the market. When Jessica has finished her education she plans to acquire a job in the card and gift industry for commercial and mass produced designs, this is to gain experience in the gift market, so she will then have the knowledge required to branch into freelance work. Within 5 years she hopes to be successful in creating her own well-known brand. Jessica prides herself on creating passionate designs, which are individual and have a very personal feel; she wants to create designs to feed her passion, not for money.